Study on consumer hotlines shows demand for transparent information
A bachelor thesis presented at the German Niederrhein University compared ten hotlines of different food producers using the example of yeast extract and the Clean Labelling "without flavour enhancers". The result: Only three of the tested hotlines received the overall mark "good", four were "satisfactory" and three were even "inadequate". The reason: The information given showed that the hotline workers lacked knowledge on the ingredient yeast extract. So, for example, not in all cases was the difference between the flavour enhancer monosodium glutamate and the ingredient yeast extract made correctly. The result again proves that transparent, good information materials for the food industry are an important basis for successful consumer communication. Those interested can download appropriate brochures on the topic yeast extract here.
Eva Bohlander: "Evaluation of the quality of information given by consumer hotlines as selected examples in the food industry" Niederrhein University, Mönchengladbach, Germany 2013