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The IP address transmitted by your browser for the purpose of Google Analytics will not be linked to other data collected by Google. You can prevent the storage of cookies by disabling this in your browser software; however, we would like to point out that you might then not be able to use all functionalities of the website to their full extent.
You can also prevent the storage of website usage data (including your IP address) generated by the cookie, and processing by Google, by downloading and installing the browser plugin from the following link http://tools.google.com/dlpage/gaoptout?hl=en.
Further information can be found at http://tools.google.com/dlpage/gaoptout?hl=en or http://www.google.com/intl/en_uk/analytics/privacyoverview.html (general information about Google Analytics and data security).